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Akron, Ohio – November 23, 2010 – Hygenic / Performance Health announces the release of a new Thera-Band product developed specifically for the podiatry market. Thera-Band® First Step to Foot Relief™ provides the podiatrist with an at-home treatment plan that enhances their in-clinic service with professional tools and an easy-to-follow program. The product was developed under the direction of practicing podiatrists, physical therapists and chiropractors to address one of the most common ailments they treat on a daily basis––heel pain.

First Step to Foot Relief is a comprehensive treatment solution with step-by-step instructions that combine stretching, massage and cold therapy to effectively help rehabilitate feet. Attractively packaged for resale, it is an essential tool to help improve compliance with patient-directed treatment for heel pain.

“Over two million Americans suffer from heel pain, which is the most common ailment seen in podiatry today,” stated Elizabeth DeFranco, Podiatry Marketing Manager, Hygenic / Performance Health. “Through our prominent brands, Thera-Band and Biofreeze®, we’ve become the industry leader in developing evidenced based protocols and pain management solutions. The knowledge and tools that have made us successful in the More >