Thera-Band First Step to Foot Relief KitAkron, Ohio – November 23, 2010 – Hygenic / Performance Health announces the release of a new Thera-Band product developed specifically for the podiatry market. Thera-Band® First Step to Foot Relief™ provides the podiatrist with an at-home treatment plan that enhances their in-clinic service with professional tools and an easy-to-follow program. The product was developed under the direction of practicing podiatrists, physical therapists and chiropractors to address one of the most common ailments they treat on a daily basis––heel pain.

First Step to Foot Relief is a comprehensive treatment solution with step-by-step instructions that combine stretching, massage and cold therapy to effectively help rehabilitate feet. Attractively packaged for resale, it is an essential tool to help improve compliance with patient-directed treatment for heel pain.

“Over two million Americans suffer from heel pain, which is the most common ailment seen in podiatry today,” stated Elizabeth DeFranco, Podiatry Marketing Manager, Hygenic / Performance Health. “Through our prominent brands, Thera-Band and Biofreeze®, we’ve become the industry leader in developing evidenced based protocols and pain management solutions. The knowledge and tools that have made us successful in the therapy, rehabilitation, massage and wellness markets naturally extend to the podiatry market. First Step to Foot Relief provides the podiatrist with guided options to improve the podiatry patient’s well-being and to enhance the podiatrist’s level of service for their patients with heel pain.”

Valerie Gregory, MSPT, with Affiliated Foot & Ankle Center, LLP, a four-office practice in Howell, NJ, uses the Thera-Band First Step to Foot Relief and sees improvement in their patients’ outcomes. “Having a complete conservative treatment plan, one with tools and step-by-step instructions, makes it easy for our patients to stay compliant and to improve their outcomes. This first-line therapy product, which requires no patient training, truly enhances what we do for the patient in our clinic.”

The ready-to-use package includes a Thera-Band Foot Roller, a Thera-Band Professional Resistance Band, a patient instruction booklet and Biofreeze Pain Relieving Roll-On.  The patient instruction booklet illustrates clinically-tested stretches and massages, and step-by-step band exercises that guide patients through their at-home treatment plan. First Step to Foot Relief supports ACFAS and APTA guidelines for treatment protocols for heel pain.

For more information about this new product or any Thera-Band product, visit www.Thera-Band.com or call 800-321-2135.

Visit the Thera-Band Academy First Step to Foot Relief learning portal here.

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